concept design for local coffee shop
(top) is a modern, minimalist design. the lines are clean, well-spaced, and incomplete. they suggest the shape of a house and a coffee filter rather than explain them outright. it’s serious
(bottom) is traditional, friendly, and predictable (in a good way). lines are thick and strong, and the text and cup are set at a playful angle. it has character. it’s familiar and comforting.